With its OmniStore solution, which combines loyalty with a price management system in stores, ETRANET Grupa entered the finals of this year’s competition, which is traditionally organized by the professional magazine Ja TRGOVAC
The Golden Basket, the annual award for the best achievements in retail and the consumer goods industry, was awarded last night as part of a televised ceremony organized by the renowned magazine and portal Ja TRGOVAC. This prestigious award for the business year 2021 was won by Kaufland Hrvatska as the socially responsible company of the year, Datalab as the technological supplier of the year, and the best product of the year, Argeta, was re-designed by the experts of Atlantic Droga Kolinska. In tough competition, Cromaris defended the title of Manufacturer of the Year, won last year, while the best small retailer is Delfin from Zagreb’s Trešnjevka. The main prize, the Golden Basket for the best retailer in 2021, was won by the drugstore chain dm-drogerie markt
The ETRANET Group had the honor of being selected as a finalist for the Technology Supplier of the Year award, along with Monri Payments and Datalab – which ultimately defended last year’s title with its ERP solution.
Our OmniStore solution was recognized by the expert jury of the Golden Basket, made up of distinguished experts, including representatives of the market research agencies NielsenIQ, GfK, Ipsos, Hendal, Focus and Valicon, as well as the companies Deloitte and Oikon, the Zagreb Institute of Economics, the University of Zagreb Faculty of Economics , sector institutions (HGK, HUP, HOK), the Croatian Association for Consumer Protection, the Trade Union of Croatia and the magazine Ja TRGOVAC.
OmniStore reduces operational costs and increases revenues for retailers by combining the capabilities of an advanced hybrid loyalty program with electronic shelf labels (ESL), enabling instant price changes and promotions across all stores and targeted promotions to precisely defined customer segments.
Namely, customers loyal to one brand, manufacturer/distributor or company remain loyal to them, spend more and are ambassadors of that brand in their circle of influence. To the trio of client retention, increasing spending and passing on positive experience to others, it is necessary to add differentiation from the competition and, no less important, a greater tolerance for mistakes and problems expressed by customers who already have a built-up relationship of loyalty to a brand. An equally important fact is that the loyalty program within the OmniStore solution is additionally strengthened with ESL shelf labels, which not only reduce the costs of price changes and conducting sales campaigns in all stores, but can additionally target certain segments of loyalty program users, and even individual users.